Green To Compete
Ghana Hub

This coaching programme builds MSMEs’ capacity on how to enhance energy consumption, save water, reduce and reuse waste and lower carbon emissions, thereby cut production costs, increase productivity, and boost innovation to develop and commercialise circular products and services.

This customized coaching programme prepares MSMEs to go through audits and certification against a selected voluntary sustainability standard (VSS) and helps companies to access international markets and increase sales while complying with environmental, social, labour, quality-management and ethics related criteria.

By participating in this programme, MSMEs gain the necessary skills to deal with export documentation and rules around exporting, choose the right logistics partner and package shipments sustainably; optimize and manage their website to attract international costumers, access to e-commerce and use social media marketing to generate traffic, leads and sales.

This programme supports MSMEs improving their financial management and raising external finance through financial diagnostic, direct coaching to address gaps, and support to connect them with financiers and develop bankable business plans and investor pitch decks.